We spent those years watching excellent practitioners get buried by their own operations. Not bad coaching. Bad plumbing behind it.
So we built the thing we kept wishing existed. A business operating system that runs acquisition, delivery, retention and revenue in one place, underneath work that stays yours.
The Assembly is where we share the thinking behind it and build the framework alongside the people using it. Some members build from what they learn here. Some ask us to build it for them. Both are fine.